I’m Ömer Yetkinel. I help organisations clarify complex ideas, develop strategies and turn them into products, campaigns and creative work.
Some projects begin with a product. Others with an audience, a research question or a story that needs to be told. I work across those boundaries.
Helping organisations communicate clearly, connect with the people who matter to their work, and bring a strategy to life through campaigns and creative production.
Helping founders examine an idea, clarify a product’s direction and connect development with the people it needs to reach.
Connecting academic methods with practical questions about data, emerging technologies and the way people use them.
My work now includes founder-led computational research, building on experience in technology, venture capital, civil society, campaigns and production.
Founder & Executive Director (Research and Development)
I lead computational research and development across fusion plasma, dental and maxillofacial imaging, and vision research. My work includes designing and writing simulation and verification software, combining computational modelling, software engineering and AI-assisted methods to test ideas and check results.
Explore InMotion LabsStartup and investment consulting, growth strategy and communications, working with technology ventures across education, data, payment systems and virtual reality.
Advisory work spanning product direction, growth and communication strategy for digital credentials, learning tools and virtual laboratories.
Media consulting and audiovisual production for EU Infopoint (2016–2017), and communication and IT consulting for an EU project with the Eastern Mediterranean Art Association (2018–2021).
I founded InMotion in 2010, bringing communication strategy and creative production together. My work has included directing, editing and supervising documentaries, commercial films and music videos, as well as documentary and public-information productions for EU and UN projects.
My work sits between the systems we build, the stories we tell and the ways people make sense of both.
I began in information technology, studied internet technologies and e-commerce in the UK, and completed a doctorate in Communication and Media Studies. My doctoral research explored big data and the structural transformation of the public sphere.
Alongside consulting and leading R&D at InMotion Labs, I teach part-time. My teaching has spanned digital communication, multimedia production, creative data visualisation and research methods. As head of New Media and Digital Media departments at ARUCAD, my responsibilities included developing the Digital Media department and its curriculum, coordinating lecturers and connecting teaching across digital media, visual communication and film.
Doctoral thesis: Big Data and the Structural Transformation of the Public Sphere (2018).
Selected publication: Ömer Yetkinel and Metin Çolak, “The Effects of Transformation of Public Sphere with the New Media in Academy,” Eurasia Journal of Mathematics, Science and Technology Education, 13(8), 2017.
Teaching experience includes ARUCAD, Cyprus International University and Eastern Mediterranean University.
A Novel in 52 Windows.
Writing is another part of my creative practice. This novel in fifty-two windows was created in collaboration with Claude, an AI by Anthropic.
Kindle and paperback editions are in preparation.
Publication details and reading links will follow.
Tell me what you’re working on, where you’re stuck, and what you’d like to make possible.
omeryetkinel@gmail.com Based in Cyprus · Consulting, research and creative projects